Images & Graphics

Practical image decisions for publishing, photography, design systems, accessibility, and long-term archives.

4 guides in this collection
Editorial illustration for JPG, PNG, WebP, and AVIF compared
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JPG, PNG, WebP, and AVIF compared

The right web image format depends on transparency, detail, browser support, and how aggressively the image must load.

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How to approach images & graphics

Judge an image by content type, target dimensions, transparency, color space, and whether future editing matters.

Image conversion starts with the artwork, not the popularity of an extension. Photographs, interface graphics, logos, scans, and print files need different combinations of pixel resolution, vector structure, transparency, animation, and color metadata. Keep an editable or lossless source, export at the final dimensions, and inspect the result in the browser, device, or print workflow that will use it.

Pixels, paths, alpha, and color

Inspect pixel dimensions and embedded color profile. Separate photographic detail from flat graphic regions.

Match the image format to the artwork

Export at the final display or print requirement. Compare edges, gradients, transparency, and metadata.

Image export inspection

  • Pixel dimensions meet the destination requirement.
  • Transparency and edge pixels render correctly.
  • The intended ICC color profile is embedded or converted deliberately.
  • Text, gradients, and fine texture survive at normal viewing size.